Branding for Professional Services Firms with Thinc Strategy

What’s the value of branding for a professional services firm? Historically marketing for professional services has been viewed as a hard-to-measure expense, perhaps even a little unseemly. Shouldn’t firms be able to generate business from client referrals, word-of-mouth and the reputation of their quality work? In today’s dynamic environment, branding can play a pivotal role for driving firm value.

In this session, we will explore all the ways branding contributes to the value of a professional services firm. We’ll look at firms that have carved out a distinct value proposition and how their brand drives their business. We will review different marketing tactics for professional services firm and discuss roles and expectations for each, along with advice on how to implement for your firm.

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